Nibbler SEO audit for www.columbiasportswear.co.uk

Overall7.1

The overall score for this website.

Accessibility7.4

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.5

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing7.6

How well marketed, and popular the website is.

The following tests contribute to this score:

Technology6.1

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 1 pages from this website at 21:23 on 2 May 2024 (BST).

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Top priorities for website improvement

  • Make sure all images on this website are JPEG, PNG, SVG or GIF format. (read more)
  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Headings0.0

Help

  • No pages were found to be using defined headings. This means that users and search engines may find it harder to determine the content of this website's page. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.

Images2.0

Help

100% of images have a clearly defined size

No images are being resized by the browser

Meta tags2.0

Help

Meta Tags (name attribute)

Meta Tags (http-equiv attribute)

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google.com.hk google.com.mx google.com.my google.com.ng google.com.pa google.com.pe google.com.ph google.com.pk google.com.pr google.com.py google.com.sg google.com.sv google.com.tr google.com.tw google.com.ua google.com.uy google.com.vn google.cz google.de google.dk google.es google.fi google.fr google.hn google.ie google.is google.it google.jo google.lk google.lt google.md google.nl google.rs google.se google.sk google.tt googlesyndication.com gstatic.com googleadservices.com googleapis.com maps.googleapis.com googletagmanager.com google-analytics.com honey.io joinhoney.com *.hotjar.com hotjar.com hotjar.io static.hotjar.com ad.360yield.com casalemedia.com instagram.com matching.ivitrack.com jquery.com *.klarnacdn.net js.klarna.com *.klarnaservices.com evt-na.klarnaservices.com na-library.klarnaservices.com i.liadm.com locally.com contextual.media.net exchange.mediavine.com *.microsoft.com microsoft.com *.monetate.net d.monetate.net se.monetate.net capi.mountainhardwear.com mountainhardwear.ca mountainhardwear.com cdn.cookielaw.org cookielaw.org jadserve.postrelease.com agkn.com bam.nr-data.net js-agent.newrelic.com newrelic.com nr-data.net visitor.omnitagjs.com geolocation.onetrust.com onetrust.com privacyportal.onetrust.com outbrain.com *.braintree-api.com *.paypal.com *.paypalobjects.com braintree-api.com paypal.com paypalobjects.com sandbox.paypal.com b.px-cdn.net ct.pinterest.com pinimg.com pinterest.com capi.prana.com prana.com view.publitas.com pubmatic.com rlcdn.com trends.revcontent.com devt.revlifter.com rubiconproject.com *.krxd.net krxd.net *.scarabresearch.com cdn.scarabresearch.com sharethrough.com smartadserver.com *.sc-static.net *.snapchat.com sc-static.net tr.snapchat.com capi.sorel.com capi.sorelfootwear.ca capi.sorelfootwear.co.uk sorel.com tg.socdm.com taboola.com tapad.com teads.tv *.tiktok.com analytics.tiktok.com adsrvr.org 3lift.com *.truefitcorp.com staging.truefitcorp.com truefitcorp.com *.turn.com turn.com *.adstk.io *.onetrust.io *.px-client.net ad.smaato.net adstk.io client.perimeterx.net collector-pxlkxie7oj.px-cloud.net fast.fonts.net onetrust.io px-client.net s.ad.smaato.net vimeo.com vimeocdn.com yahoo.com analytics.yahoo.com sync-criteo.ads.yieldmo.com youtube.com ytimg.com *.zdassets.com *.zendesk.com zdassets.com zendesk.com *.zopim.com widget-mediator.zopim.com zopim.com barracuda-cdn.zoovu.com api-barracuda.zoovu.com *.perimeterx.net perimeterx.net data: blob:; upgrade-insecure-requests;

URL format2.0

Help

  • One URL is particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

      Page extensions

  • 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Server behaviour7.4

Help

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website uses a temporary (HTTP 302) redirect from http://columbiasportswear.co.uk to http://www.columbiasportswear.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Amount of content8.5

Help

Rendering Chart...

  • This website has an average of 434 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

Internal links9.9

Help

Mobile10.0

Help

Mobile screenshot of www.columbiasportswear.co.ukTablet screenshot of www.columbiasportswear.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

Analytics10.0

Help

100% of pages use analytics

SiteCatalystSiteCatalyst

  • Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Page titleNotes
Sites-Columbia_UK-SiteOK

Printability10.0

Help

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

Media specific CSS detected

Freshness10.0

Help

Last updated May 2, 2024

  • It looks like this website was last updated on Thursday, 2 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

Twitteri

Help

This website does not appear to be associated with a Twitter account.

  • There was a problem checking the Twitter accounts associated with this website.

Popularityi

Help

  • Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

Help

  • Sorry, we cannot check the domain age of .co.uk websites.

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